Instagram applies a PG-13 content standard to teen-targeted content that excludes sexual content, drugs, dangerous stunts, and strong language, and the PG-13 standard is intended to apply to AI chat responses and AI experiences targeted to teens.
October 14, 2025
high
policy
Defines the content-safety threshold labeled 'PG-13' for teen-directed content and AI interactions on Instagram.
Agentic commerce refers to AI-driven shopping systems that proactively learn and predict customers' needs and perform shopping tasks on users' behalf, shifting shopping from a reactive search experience to proactive assistance.
high
definition
General definition of a concept describing autonomous or assistant-led shopping.