DHS social‑media reach exceeds cable viewership
The Department of Homeland Security says its social‑media accounts produced millions of daily impressions this past summer—surpassing the daily TV audiences of cable networks MSNBC and CNN—and DHS has used the accounts as part of an active ICE recruitment and public‑messaging campaign. Fox News reports DHS compiled internal metrics (verified via Sprout Social) showing roughly 6.4 million daily impressions in July and about 3.4 million in June, and the piece situates those figures alongside Nielsen estimates for MSNBC and CNN viewership while noting recruitment outcomes such as large numbers of ICE job applications.
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Trump agency's social media reach outpaces MSNBC, CNN viewership, DHS says
New information:
- DHS reported roughly 6,395,700 daily social‑media impressions across Facebook, Instagram and X in July.
- In June, DHS reported roughly 3,390,600 daily impressions across the same channels; internal reports were verified with Sprout Social.
- Fox compared those figures to Nielsen estimates: MSNBC ~502,000–593,000 daily viewers (depending on month) and CNN ~333,000–450,000 daily viewers; DHS also cites large recruitment response (e.g., 141,000 ICE job applications referenced).