Walmart to Remove Synthetic Dyes and Additives
Walmart announced Oct. 1, 2025 that it will remove artificial food dyes and about 30 other additives — including certain preservatives, artificial sweeteners and phthalates — from its U.S. store brands such as Great Value, Marketside and Bettergoods by January 2027. The company said the reformulation will affect roughly 1,000 products and relies on "viable and scalable alternatives" to maintain taste and price; the move follows similar color‑removal pledges from major food makers and sits alongside FDA reviews and prior bans on some additives.
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🔍 Key Facts
- Walmart set a date: complete removal of listed additives from U.S. store-brand foods by January 2027.
- Scope: the change will affect about 1,000 products across Walmart private labels (Great Value, Marketside, Freshness Guaranteed, Bettergoods).
- Examples of items targeted: potassium nitrate/nitrite, potassium bisulfite, phthalates, Simplesse (fat substitute phased out previously), synthetic trans fats, and several artificial dyes (some already banned or unused in the U.S.).