Walmart to Remove Synthetic Dyes from Private Brands
Walmart announced it will remove synthetic dyes, artificial colors and a range of other food additives from about 1,000 store-brand products — including Great Value, Marketside, Freshness Guaranteed and Bettergoods — with a target completion date of January 2027. The retailer said it will eliminate substances such as potassium nitrate, advantame, neotame, titanium dioxide, azodicarbonamide, propylparaben, potassium bromate and certain phthalates (and noted several dyes have already been phased out), a move that prompted reactions from industry experts.
Corporate News
Health
🔍 Key Facts
- Walmart announced it will remove artificial colors and other additives from its private-label/store brands by January 2027.
- The company said the reformulation effort will affect about 1,000 products.
- Named private labels affected include Great Value, Marketside, Freshness Guaranteed and Bettergoods.
- Walmart listed specific additives it intends to eliminate — examples cited include potassium nitrate, advantame, neotame, titanium dioxide, azodicarbonamide, propylparaben, potassium bromate and certain phthalates — and noted several dyes have already been banned or phased out.
- PBS’s report on the move included expert reactions and quotes from Brian Ronholm and Thomas Galligan.
📰 Sources (2)
Walmart says it will remove artificial colors and other additives from store brands by 2027
New information:
- Specifies a target completion date: January 2027.
- Quantifies scope: about 1,000 products to be reformulated.
- Names affected Walmart private labels: Great Value, Marketside, Freshness Guaranteed and Bettergoods.
- Lists specific additives Walmart intends to eliminate (examples: potassium nitrate, advantame, neotame, titanium dioxide, azodicarbonamide, propylparaben, potassium bromate, phthalates) and notes several dyes already banned or phased out.
- Includes expert reactions/quotes from Brian Ronholm and Thomas Galligan.