MSNBC Begins Separation From NBC News
MSNBC has started to sever editorial and operational ties with NBC News after Comcast spun its cable-network assets into a new company, Versant. The network has stopped relying on NBC News correspondents and crews (except in Washington, D.C., through Oct. 20), is relocating staff who accepted roles at MSNBC, and plans an eventual rebrand to "MS NOW," all steps tied to the corporate breakup and a hiring push to stand alone.
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📌 Key Facts
- Comcast spun off cable networks into a new company, Versant, which will house MSNBC, CNBC and other cable assets; NBC News remains with NBCUniversal.
- MSNBC stopped using NBC News correspondents and operations outside Washington, D.C., with full operational separation in Washington scheduled for Oct. 20.
- The article cites Q3 year‑over‑year audience declines for MSNBC of about 45% in total‑day viewers and 59% in the advertiser‑coveted demo.
- MSNBC plans a rebrand (reported as 'My Source News Opinion World' or 'MS NOW') and has posted dozens of job openings as it hires to operate independently.