ICE Ads Recruit Local Police for Mass Deportations
U.S. Immigration and Customs Enforcement is running a multi‑million‑dollar television advertising campaign in more than a dozen U.S. metro areas aimed at recruiting local law‑enforcement officers to join President Trump’s expanded deportation efforts. The Associated Press found the ad buys—tallied via AdImpact—have surpassed $5.7 million since mid‑September, are tied to an ICE initiative to hire 10,000 deportation officers and to a larger $76.5 billion ICE budget request, and target cities cited by the administration as limiting cooperation with federal immigration enforcement.
Politics
Public Safety
Immigration
📌 Key Facts
- Ad spending: AdImpact/Associated Press tally shows more than $5.7 million spent on the ads since mid‑September 2025 (Seattle area $853,745 total; Atlanta $794,084 in the most recent week).
- Program scale: Ads support an ICE effort described in the article as part of a $30 billion initiative to hire 10,000 deportation officers and tied to a $76.5 billion ICE funding request passed in July.
- Scope/locations: 30‑second spots began mid‑September 2025 and aired in metro areas including Albuquerque, Boston, Chicago, Denver, New York, Philadelphia, Sacramento, Seattle, Washington, D.C., plus later runs in Atlanta, Dallas, El Paso, Houston, Miami, Salt Lake City and San Antonio.
- Incentives: ICE is offering recruiting bonuses of up to $50,000, plus benefits such as tuition reimbursement, and DHS reported (Sept. 16 press release) it had received 150,000 applications and extended 18,000 tentative offers.