ICE Runs Multi‑Million TV Ads Recruiting Local Police
U.S. Immigration and Customs Enforcement has spent more than $6.5 million on 30-second television ads since mid‑September in more than a dozen U.S. metropolitan areas—including Chicago, Seattle, Atlanta and New York—aimed at recruiting local law‑enforcement officers to join an administration push to hire 10,000 deportation officers. The campaign is part of a broader ICE funding and hiring effort tied to a $30 billion operational initiative and a $76.5 billion budget request from the administration; AdImpact data provide market-by-market spending and DHS has touted large application and tentative-offer totals.
Politics
Immigration
📌 Key Facts
- Ad spend: Associated Press/AdImpact tally shows total spending topped $6.5 million; Seattle $853,745 (most since mid-September); Atlanta > $947,000 in the past week.
- Scope: 30-second television spots began mid-September and aired in at least 15 metro areas (Albuquerque, Boston, Chicago, Denver, New York, Philadelphia, Sacramento, Seattle, Washington, D.C., Atlanta, Dallas, El Paso, Houston, Miami, Salt Lake City, San Antonio).
- Policy context: The ads support ICE’s stated goal to hire 10,000 additional deportation officers as part of a claimed $30 billion initiative; the administration is seeking a $76.5 billion ICE budget and ICE offers bonuses up to $50,000 for recruits.